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Research papers

Research in Diversity, Equity, and Inclusion

In May 2020, in the world's richest country and its largest democracy, a police officer murdered a Blackman. This wasn't the first incident of its kind, but it took place with the world amid the collective trauma ofthe COVID-19 pandemic's first peak,...

Catalogue: Congress 2022: 75th Anniversary
Authors: Manuel Garcia-Garcia, April Jeffries, Jana DeLancey, Philip Ryan, Tina Cheng
Companies: IPSOS, MasterCard, Merrill Lynch Bank
September 23, 2022
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Citation

Garcia-Garcia, Jeffries, DeLancey, Ryan and Cheng (2022a, September 23). Research in Diversity, Equity, and Inclusion. ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/research-in-diversity-equity-and-inclusion


Research papers

How Decision Intelligence Enables Pernod Ricard to Measure and Optimise the Performance of its Brands and their Key Activations

Pernod Ricard and Ipsos have implemented decision intelligence to understand consumers' sentiment and behaviour, to unveilnew consumer motivations and preferences about categories, brands and occasions in people's own words and real-lifecontexts....

Catalogue: Future-Proofing and Foresight
Authors: Florence Rainsard, Emmanuel Probst, Benoit Hubert
Companies: IPSOS, Pernod Ricard
April 14, 2022
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Citation

Rainsard, Probst and Hubert (2022a, April 14). How Decision Intelligence Enables Pernod Ricard to Measure and Optimise the Performance of its Brands and their Key Activations. ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/how-decision-intelligence-enables-pernod-ricard-to-measure-and-optimise-the-performance-of-its-brands-and-their-key-activations


Research papers

Disrupting System 1 thinking: Better science for smarter marketing

Since the publication of Daniel Kahneman's Thinking Fast and Slow in 2012, there has been an explosion of interest in System 1 versus System 2 thinking and its applications to research, marketing and public policy. But - what if we have it...

Catalogue: Insights Festival 2020
Authors: Rich Timpone, Vinod Venkataraman, Tamara Ansons, Davide Baldo, Manuel Garcia-Garcia, Ornella Godard, Martin Schoeller, Colin Strong
Company: IPSOS
September 15, 2020
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Citation

Timpone et al. (2020a, September 15). Disrupting System 1 thinking: Better science for smarter marketing. ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/disrupting-system-1-thinking-better-science-for-smarter-marketing-11587


Research papers

Tracking studies

Measuring change is - or should be - a way of life for researchers the world over. Witness to events, we provide a means by which decision makers in business, politics, government and society in general can assess public opinion and evaluate the...

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Authors: Robert M. Worcester, Elizabeth Mansbridge
Company: IPSOS
June 15, 1977
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Citation

Worcester and Mansbridge (1977a, June 15). Tracking studies. ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/tracking-studies